Clara is being harassed by Bonfim, a construction/real estate company, into selling her apartment—the only one in the building that is still inhabited. The person in charge of the demolition project, and eventually the building of yet another tower in its place, is Diego (Humberto Carrão). The twenty-something grandson of the company's owner and patriarch, Geraldo Bonfim (Fernando Teixeira), Diego represents a "new" generation of American-educated entrepreneurs who nevertheless enjoy the symbolic and material benefits of the resources amassed by previous generations, possibly all the way back to slavery.
Privilege in various shapes and forms thus looms large throughout the film. Clara fights the impossible battle against the mega powerful Bonfim, an archetype of Brazil's social and cultural transformation during the last twenty years. The northeast, a region often portrayed by Brazilian cinema as an emblem of poverty and backwardness, is shown here to be thriving and prosperous for some.
Clara's everyday life reveals a source of a more concealed but still explosive conflict: the relationship with her present and past maids, Ladjane (Zoraide Coleto) and Juvenita (Andrea Rosa), respectively. In a scene of family gathering, everyone is browsing through old pictures—Ladjane enters the frame to serve wine and shows the picture of her son, killed a year before in a car accident, making everyone visibly uncomfortable. Previously, Clara did not remember a maid's name, Juvenita, who seemed great but then stole the family jewelry and ran away. Clara's sister-in-law reminds everyone that this is the trade-off for exploiting these women. Later on, Juvenita comes back in Clara's dreams/nightmares, to haunt and steal once again.